Written by John Dugan

Many people purchase body lotions after hearing of the amazing benefits they offer. Relaxation, stress relief, and smooth, hydrated skin. What is there not to love?

However, there is a recurring question many ask when they first start using body lotions. When is the best time to apply a lotion and why? If you have found yourself asking the same question, you have come to the right place.

The best time to use a body lotion is directly after showering or bathing, when your skin is still damp. Unlike dry skin, damp skin acts like a sponge. So, when a lotion is applied, water on the surface is trapped and kept from evaporating. 

Furthermore, the skin is semi-permeable, with pores that allow substances to pass into the body. When the skin is still damp, the pores become more receptive to the active ingredients used in body lotions, such as olive oil and shea butter.

Lastly, body washes and hot water can strip the skin of its natural oils. Body lotions, when used immediately after bathing, can replenish these protective layers.

Whether you are using our Refreshing Citrus, Calming Lavender, or Fragrance-Free Original lotions, the process works all the same. Step out of the shower or bathtub, lightly pat your skin with a towel, and apply your lotion immediately. 

Now you know when to use body lotions for the best results. Lather away!